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Why hospitals also need benchmarking marketing capabilities? : an empirical study of relationships between marketing practices and its outcomes

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Persistent link: https://www.econbiz.de/10003762533

A study of attitude and perceptions of pharmaceutical value chain mambers towards consumer promotions

Srivastava, Shweta; Sharma, Anand - In: Paradigm : the journal of Institute of Management Technology 14 (2010) 2, pp. 45-55

Persistent link: https://www.econbiz.de/10009531168

Why hospitals also need benchmarking marketing capabilities? : an empirical study of relationships between marketing practices and its outcomes

Sharma, Anand; Singh Dadwal, Sumesh; Singh Mahal, Sandeep - In: Paradigm : the journal of Institute of Management Technology 12 (2008) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10009879930

A study of attitude and perceptions of pharmaceutical value chain mambers towards consumer promotions

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Persistent link: https://www.econbiz.de/10010004428

Impact of information, technology infrastructure, inventory management and demand on the overall performance of the pharmaceutical supply chain

Dangi, Ravi Raj; Adkonkar, Amol; Arora, Pooja; Sharma, Anand - In: Paradigm : the journal of Institute of Management Technology 27 (2023) 2, pp. 211-228

Persistent link: https://www.econbiz.de/10014635186

Validation of instrument measuring the impact of SCM practices and SCM agility on competitive advantage and organization performance in Indian pharmaceutical firms

Adkonkar, Amol; Sharma, Anand; Arora, Pooja - In: Paradigm : the journal of Institute of Management Technology 28 (2024) 1, pp. 65-83

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