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Harvard-Business-Manager : das Wissen der Besten
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marketing management
Kotler, Philip
;
Keller, Kevin Lane
;
Brady, Mairead
; …
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2009
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1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Marketing management
Kotler, Philip
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2009
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13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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