Dzopalic, Marija; Zubovic, Jovan; Bradic-Martinovic, … - In: Polish Journal of Management Studies 1 (2010) 1, pp. 52-63
In the era of digital economy customer satisfaction and loyalty are key factors for the establishment of good relations with customers and partners in the supply chain. For customers to be satisfied data protection and privacy are prerequisite for obtaining quality information. Information...