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Definition, Measurement and Determinants of the Consumer's Willingness to Pay: a Critical Synthesis and Directions for Further Research

Gall-Ely, Marine Le - HAL - 2009

Differentiated prices, bundling, Web auctions : firms' pricing practices are evolving. When there is no market or for customised pricing, the willingness-to-pay concept seems to be interesting. This article aims at presenting a synthesis of the marketing research stream relative to willingness...

Persistent link: https://www.econbiz.de/10008790743

"If you have the flu symptoms, your asymptomatic spouse may better answer the willingness-to-pay question". Evidence from a double-bounded dichotomous choice model with heterogeneo...

Schwarzinger, Michaël; Carrat, Fabrice; Luchini, Stéphane - HAL - 2009

compared to a spouse. Finally, our original DB model with shift effect and heterogeneous anchoring reconciled the discrepancies …

Persistent link: https://www.econbiz.de/10009353550

Heterogeneous anchoring in dichotomous choice valuation framework

Flachaire, Emmanuel; Hollard, Guillaume; Luchini, Stephane - HAL - 2007

This article addresses the important issue of anchoring in contingent valuation surveys that use the double …-bounded elicitation format. Anchoring occurs when responses to the follow-up dichotomous choice valuation question are influenced by the … controlling for anchoring - and allowing the degree of anchoring to differ between respondent groups - the efficiency of the …

Persistent link: https://www.econbiz.de/10010750356

The distribution of adult training among European unemployed: Evidence from recent surveys

Badescu, Mircea; Garrouste, Christelle; Loi, Massimo - HAL - 2013

The importance of a highly skilled workforce has become increasingly relevant in the context of the European Union's new strategy for smart, sustainable and inclusive growth -- 'Europe 2020'. Policies encouraging wide participation in continuing training are therefore an important component of...

Persistent link: https://www.econbiz.de/10010890089

Becoming a major hub in the distribution of wine: Hong Kong as a gate to Asian markets

LAU, Yui-Yip; NG, Adolf KY; GUERRERO, David - HAL - 2014

This paper examines the conditions of emergence of a hub in the distribution of wine. We illustrate this through a … detailed discussion of wine distribution in Eastern Asia and an examination of the case of Hong Kong as an emerging regional …

Persistent link: https://www.econbiz.de/10010933131

Communication sociétale des enseignes, le consommateur est-il toujours dupe ? le rôle de la réputation

Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2008

De nombreuses enseignes communiquent sur leurs engagements sociétaux afin d'améliorer leur image auprès des consommateurs. Néanmoins, face à la profusion d'arguments plus ou moins fondés, l'efficacité de la communication sociétale peut être questionnée. Mobilisant la théorie de...

Persistent link: https://www.econbiz.de/10009393816