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~isPartOf:"Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu"
~isPartOf:"Working paper / Department of Commerce, College of Business, Massey University"
~subject:"Beziehungsmarketing"
~subject:"Game theory"
~subject:"India"
~type_genre:"Non-commercial literature"
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Prace habilitacyjne / Akademia Ekonomiczna w Poznaniu
Working paper / Department of Commerce, College of Business, Massey University
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
3
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3
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2
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
4
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1
Measuring holistic
marketing
performance in a stakeholder relationship
marketing
model
Murphy, Brian B.
;
Maguiness, Paul
;
Pescott, Chris
; …
-
2004
Persistent link: https://www.econbiz.de/10002257052
Saved in:
2
Interactions between service customers : managing on-site customer-to-customer interactions for service advantage
Nicholls, Richard
-
2005
Persistent link: https://www.econbiz.de/10003224823
Saved in:
3
Market orientation,
marketing
innovation as performance drivers : extending the paradigm
Shergill, Gurvinder S.
;
Nargunkar, Rejendra
-
2005
Persistent link: https://www.econbiz.de/10003048629
Saved in:
4
The games marketers play : perspectives on
marketing
communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
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