"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--

This book brings together a multidisciplinary exchange of knowledge on the application of electronic and mobile innovations towards the sustainable development of the economy and provides an opportunity to identify effective e-innovation and successful practices.