Successful technological integration for competitive advantage in retail settings

Eleonora Pantano, Middlesex University London, UK

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--

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Year of publication:	c 2015
Other Persons:	Pantano, Eleonora (contributor)
Publisher:	Hershey, Pa. : Business Science Reference, An Imprint of IGI Global
Subject:	Ladengestaltung \| Store design \| Ladengeschäft \| Retail outlet \| Innovationsmanagement \| Innovation management \| Informationstechnik \| Information technology \| Konsumentenverhalten \| Consumer behaviour \| Verkaufspersonal \| Salespeople \| Innovationsakzeptanz \| Innovation adoption \| Wettbewerbsvorteil \| Competitive advantage \| Einzelhandel \| Retail trade
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxiii, 405 pages Ill., graph. Darst. 29 cm
Series:	Advances in E-Business research (AEBR) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 14 Beitr. Includes bibliographical references (pages 340-394) and index
ISBN:	978-1-4666-8297-9 ; 978-1-4666-8298-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011291491