marketing on various issues across the world and also the best practices and experiences from a diverse range of countries …

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by …

"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"-- …