"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies …, hospitality and tourism management, and customer relationship management"-- …

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …

studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of … Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for … the marketing ecosystem?"-- …

capital and marketing, and examines how to implement sustainable business management practices. Featuring extensive coverage …"This book is a key source on the latest innovations in enhancing all main management functions, such as working … management"-- …