Cultural marketing and metaverse for consumer engagements

Amandeep Singh, Sandhir Sharma, Amrinder Singh, Murat Unanoglu, Sanjay Taneja

"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"--

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Year of publication:	[2023]
Other Persons:	Amandeep Singh (ed.) ; Sharma, Sandhir (ed.) ; Amrinder Singh (ed.) ; Unanoğlu, Murat (ed.) ; Taneja, Sanjay (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Metaverse \| Marketing \| Interkulturelles Marketing \| Cross-cultural marketing \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]
Published items:	19 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxvi, 335 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-6684-8312-1 ; 1-6684-8312-2 ; 978-1-6684-8313-8 ; 1-6684-8313-0 ; 978-1-6684-8314-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014232885