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"This book provides relevant theoretical frameworks and the latest empirical research findings on a new platform of business models and explores the relationship between the new Business 2.0 alliance and Web 2.0"--Provided by publisher
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"This book addresses the strategic business practice and the role of end-users' issues within the digital economy. It emphasizes emergent and innovative aspects of design, development and implementation of digital economy initiatives, highlighting the relationship and interaction between humans...
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"This book address the evolution of the current industrial revolutions, a practical and working definition of the concept Industry 4.0, strategic implications of i4.0 implementation, importance of the process improvement in the quest of industry 4.0, consequences of i4.0 adoption for supply...
Persistent link: https://www.econbiz.de/10011712419
"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--
Persistent link: https://www.econbiz.de/10011375425
"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also...
Persistent link: https://www.econbiz.de/10011791053
"This book explores the innovative utilization of the Internet and other information and communication technologies in the field. Presenting current studies on the nature, processes, and practices of e-entrepreneurship and innovation, this book contains theoretical and practical approaches, as...
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"This book provides theoretical and empirical frameworks in the field of finance and technology for professionals who want to improve their understanding of the importance of blockchain, bitcoin, and the digital transformation in business."
Persistent link: https://www.econbiz.de/10012643359
What motivates young technology-literate consumers in densely population areas? / Narasimha Vajjhala, American University of Nigeria, Nigeria, Kenneth Strang, Walden University, United States -- The new horizon of PR : community management, zeynep genel, okan university, Turkey -- Understanding...
Persistent link: https://www.econbiz.de/10012016008