Application of gaming in new media marketing

Pratika Mishra, Swati Oberoi Dham

"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing"--

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Year of publication:	[2019]
Other Persons:	Mishra, Pratika (ed.) ; Dham, Swati Oberoi (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Computerspiel \| Video game \| Kinder \| Children \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Indien \| India \| Welt \| World
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xxvi, 312 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 15 Beiträge
ISBN:	978-1-5225-6064-7 ; 978-1-5225-6065-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011791053