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Understanding shopping behaviors with category and brand-level market basket analysis / Inanç Kabasakal, Ege University, Turkey -- Examination of effects of competitive strategies on the e-commerce companies in terms of achieving sustainable competitive advantage / Zafer Adiguzel, Istanbul...
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"This book contains the most important research topics, concepts, trends, issues, and practice implications in Apps-commerce development, implementation, and management. This book offers profound theoretical and practical foundations, regarding the current and future implementation of...
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"This book specifically develops theories to understand service quality and quality management practice of EC which is completely a new and innovative effort to formulate perceptions of global consumers"--Provided by publisher
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"This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher
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"This book examines cyberlaw discussions on topics such as cybercrime and risk management, electronic trading systems of securities, digital currency regulation, jurisdiction and consumer protection in cross-border markets, and international bank transfers. An invaluable resource for business...
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