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: applying business analytics as a robust decision tool / Rajagopal -- Cyber security and business growth / Akanksha Sharma and … construct for measuring growth and performance / Rajagopal and Ananya Rajagopal -- Corporate performance, marketing, and socio … developing purchase intentions and driving services efficiency across marketing channels in Mexico / Rajagopal -- Organizational …
Persistent link: https://www.econbiz.de/10011542838
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--
Persistent link: https://www.econbiz.de/10010501357
"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--
Persistent link: https://www.econbiz.de/10011722720
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...
Persistent link: https://www.econbiz.de/10010501247