"This book presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"--

"The focus of this book on AI and data analytics is justified due to the rapidly evolving nature of the field, its increasing importance in various industries, its interdisciplinary nature, the need for practical guidance and real-world examples, the ethical and social implications, and the role...

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

"This book focuses on various trust issues that emerge from deployment of various e-commerce technologies in inter-organizational relationships, including security, privacy, authentication, non-repudiation, quality of web interface, system performance and infrastructure, environmental...