Strategic customer relationship management in the age of social media

Amir Khanlari (University of Teheran, Iran)

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--

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Year of publication:	[2015]
Other Persons:	Khanlari, Amir (ed.)
Publisher:	Hershey, PA : Business Science Reference, an imprint of IGI Global
Subject:	Beziehungsmarketing \| Relationship marketing \| Social Web \| Social web \| Social Media \| Kundenmanagement
Description of contents:	Table of Contents [gbv.de]
Published items:	14 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XXII, 332 Seiten Diagramme 29 cm
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index Erscheinungsjahr in Vorlageform:c 2015
ISBN:	978-1-4666-8586-4 ; 978-1-4666-8587-1 ; 978-1-4666-8587-1
Classification:	Marketing ; Neue elektronische Medien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011308710