"This book addresses critical success factors for customer relationship marketing implementation, activities that are affected by the use of customer relationship marketing programs, and consequent performance outcomes. It documents the role of customer relationship marketing in different...

"This book highlights the challenges faced by SMEs and how they are coping with the adverse environment through skillful use of IT and technologies such as Web 2.0, Enterprise Resource Planning (ERP), e-commerce, open source software, Business Process Digitization (BPD), and other emerging...

"This book presents a collection of research associated with the emerging e-business technologies and applications, attempting to stimulate the advancement of various e-business frameworks and applications, and to provide future research directions"--Provided by publisher

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--

"This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods"--Provided by publisher

"The book explores different aspects of the IoT applications within business settings, ranging from monitoring, information sharing, collaboration, data analytics, and related topics. Additionally, this book explores the impact of the IoT on business operations, business models, and...