"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge...

"This book seeks to explore influencer marketing which is a relevant topic for management and academia since influencers play an increasingly important role in the relationship of brands with their audiences. Given that this is a recent theme, the compilation of studies on this topic will serve...

"The book will provide relevant theoretical frameworks and the latest empirical research findings in the area of healthcare marketing, big data analytics, artificial intelligence, augmented reality, block chain, mobile technologies, etc"--

"This book explores issues and developments in global business education from the perspective of the national and international socio-economic landscape and how engaging in changes and strategic disruptions associated with the Fourth Industrial Revolution and other forces and impacts."

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Blockchain Technologies and Applications for Digital Governance / Nijalingappa Pradeep, Mangesh Ghonge -- The Impact of Blockchain Technology on Tax and Accounting Practices / Özge Önkan, Zeynep Arikan -- Blockchain for agri-food supply chain and logistics management / Pinki Saini, Unaiza...

"This book presents a global and multidisciplinary approach that can contribute to a better understanding of the relationship and mutual influence of digital, entrepreneurship, marketing, sustainability, customer relationship management and innovation scientific areas."

The impact of micro credit on the empowerment of women / Nasim Saadati, Prachi Kapil, Mansour Esmaeil Zaei -- Hybrid healthcare will lead the way in empowering women across emerging markets : reimagine and revolutionise the future of female healthcare / Samantha Dumas, Charlotte Pedersen, Sophie...

"This book offers contributions from various fields of machine learning, deep learning, nature-inspired computing, artificial intelligence to build intelligent systems for developing efficient e-commerce platforms"--

"This book provides an in-depth review of research related to the concepts and theories around topics such as productivity, interactivity and participation in organizational communication settings, including, but not limited to conceptualizations, theoretical foundations, conceptual analysis,...