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~isPartOf:"Prentice-Hall international series in management"
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Prentice-Hall international series in management
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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Frank, Ronald E.
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Massy, William F.
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Wind, Yoram
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1972
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