Market segmentation
Ronald E. Frank; William F. Massy; Yoram Wind
| Year of publication: |
1972
|
|---|---|
| Authors: | Frank, Ronald E. ; Massy, William F. ; Wind, Yoram |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Marktforschung | Verbraucher | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XII, 292 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 255 - 279 |
| ISBN: | 0-13-557579-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000050370