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~isPartOf:"Prentice-Hall series in marketing"
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Prentice-Hall series in marketing
Business Horizons
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California management review : CMR
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Government marketing : theory and practice
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Journal of Services Marketing
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Managing public enterprises
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Marketing management : a quarterly business management publication of the American Marketing Association
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Services marketing : [text, cases, & readings]
Lovelock, Christopher H.
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1991
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2. ed.
Persistent link: https://www.econbiz.de/10013476892
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