Services marketing : [text, cases, & readings]
Christopher H. Lovelock
| Year of publication: |
1991 ; 2. ed.
|
|---|---|
| Authors: | Lovelock, Christopher H. |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] |
| Extent: | XVI, 526 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references (p. 517-518) and index |
| ISBN: | 0-13-807017-2 ; 0-13-807066-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013476892