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A Model of Social Interactivity through Internet-based Technologies: Implications for Marketing Communications

Hongcharu, Boonchai - International Institute of Social and Economic Sciences - 2014

The emergence and the rapid adoption of social media in recent years have led to the political, economic and social changes. The recent political upheavals in several countries from the Middle East, Eastern Europe to Southeast Asia have sparked an interest for the participants to use...

Persistent link: https://www.econbiz.de/10011207174

Students' emotional bargaining in higher education: a case study of staff views

Bartram, Brendan - International Institute of Social and Economic Sciences - 2014

paper offers a critical examination of the ways in which emotion is sometimes utilised as a resource by students in Higher … Education (HE). It begins by reviewing a number of psychological and sociological studies of emotion, before moving on to an … examination of the role of emotion in the HE context. Devised as a qualitative case study located in a modern English university …

Persistent link: https://www.econbiz.de/10011210247

EFFECT OF EMPHATIC TENDENCY ON EMOTIONAL MANAGEMENT IN UNIVERSITY STUDENTS

ÇALIK VAR, ESRA; KUMANDA, HAT - International Institute of Social and Economic Sciences - 2015

Empathy can be explained as a skill related with emotion and described understanding the thoughts and feelings of … emotion in a correct way, accessing the emotion which gives way to the formation of thought, comprehending emotions and …

Persistent link: https://www.econbiz.de/10011275051

The reasons for the resignation of activity on social networking sites

Szymkowiak, Andrzej - International Institute of Social and Economic Sciences - 2014

More than 628.8 million people aged 18-34 years have a Facebook account. After more than a decade of functioning of the social networking site, its further development is dependent, inter alia, of user loyalty and willingness to continue actively use this tool of communication. Popularity portal...

Persistent link: https://www.econbiz.de/10011209957

Social network site users and political participation in Kyrgyzstan

Turdubaeva, Elira - International Institute of Social and Economic Sciences - 2014

There are a few key studies around the social impact of information technologies and Internet access within Central Asia. Kyrgyzstan, with a high level of political participation and an avant-garde position regarding internet access in Central Asia, broadband and social media penetration in the...

Persistent link: https://www.econbiz.de/10011209981

The Use of Social Media as a Means of Political Communication: Comparision of AKP and CHP’s Facebook Comments in the Local Elections of 30 March 2014

K, Emine; Bozkurt, Hale - International Institute of Social and Economic Sciences - 2014

The developments in the field of internet and computers have paved the way for the formation of social media and a new media was born. Also, these developments created new platforms for communication. Rapid changes have occurred especially in the last decade. These changes have led social media...

Persistent link: https://www.econbiz.de/10011210180

SOCIAL MEDIA USAGE OF GSM OPERATORS IN TERMS OF PUBLIC RELATIONS

BAL, Mustafa; BAL, Müjgan - International Institute of Social and Economic Sciences - 2015

Requests of individuals in order to access to information is increasing day by day with the expansion of communication fields and networks. While the desire of people to express themselves are increasing, the number of corporations preparing this environment shows a significant raise as well....

Persistent link: https://www.econbiz.de/10011275023

THE ROLE OF SOCIAL MEDIA ON TIME MANAGEMENT OF UNIVERSITY STUDENTS

BAL, MÜJGAN; BAL, Mustafa - International Institute of Social and Economic Sciences - 2015

Time as a relative notion being perceived and interpreted differently for everyone, is influenced by the position and conditions as well. The importance of the time usually understood by people when irreversible results occur. People make a habit of work without planning because of the lack of...

Persistent link: https://www.econbiz.de/10011275040

THE ROLE OF SOCIAL MEDIA ON ESTABLISHING BRAND VALUE: A CONTENT ANALYSIS ON BANKS IN TURKEY

Ergor, Zeynep Birce; Akagun Ergin, Elif - International Institute of Social and Economic Sciences - 2015

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

Persistent link: https://www.econbiz.de/10011275086

Exploring the role of Social Media Systems on Knowledge Management for SMEs

Hou, Jiachen - International Institute of Social and Economic Sciences - 2014

The popularity of social networking tools have significantly contributed to the change in the business models, there has been explosive growth in the number of use of social media tools among enterprises. With the rise of using web tools, the management of knowledge become crucial for...

Persistent link: https://www.econbiz.de/10011207225