With the globalization, the information age has revealed a new understanding of doing business in which the competition is more intense. This new understanding has changed the customers' buying behavior and the factors affecting them. The power in the change relationship established between the...

The paper focuses on the effect of communication on the sales performance within CRM. The paper uses the hotel business as an example to evaluate if communication within Customer Relationship Management creates loyalty measured by the re-purchase behavior of existing hotel guests. The...

Worldwide importance of brands has acquired a new dimension and an increasing emphasis putted on the marketing strategies of branding has become an imperative of the company’s success. One of the possible ways how to develop branding strategies is the e-marketing usage. The basic problem of...

There is an increasing use of social media on a global scale and it has been causing organizations to restructure and adjust their marketing activities. The goal of achieving a sustainable competitive advantage makes it crucial to adapt to the ever-changing trends in the market. Social media...

Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is modified on the basis of their cognitional...

This study tests the relationship between the product involvement (Pd. Inv) and purchase intention (PI) and the mediating role of Brand Attitude (BA) in the relationship between Product Involvement (Pd. Inv) and Purchase Intention (PI) by using a sample of 450 people. With reference to previous...

Organizational culture is defined as the values and behaviours that contribute to the unique social and psychological environment of an organization, includes an organization's expectations, experiences, philosophy, and values that hold it together, and is expressed in its self-image, inner...

Nowadays, we are moving towards a knowledge economy where the competitiveness of firms is mainly based on their capacity of innovation, and on the management of their intellectual capital. Moreover, it is widely accepted that firm’s innovation capabilities are more closely linked to their...

To evaluate the effect of the JCI quality document on the potential of patients coming from abroad in these cope of health tourism from the point of view of administratorsImportance: Studies examining the effects of JCI on health tourism are limited, the geographical position of our country is...

The aim of this study is to investigate the antecedents of knowledge sharing among employees. Tacit and explicit knowledge sharing is of vital importance to organizations, enabling them to create value and sustain competitive advantage. This paper focuses on knowledge sharing as a reciprocal...