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~isPartOf:"Proceedings series / American Marketing Association"
~subject:"Multinationales Unternehmen"
~subject:"Theory"
~subject:"Zeitreihenanalyse"
~type_genre:"Conference proceedings"
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
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2004
Persistent link: https://www.econbiz.de/10002170130
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"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
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2003
Persistent link: https://www.econbiz.de/10001752829
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