leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn …

. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation …

Für viele Unternehmen ist die Innovationsfähigkeit ein kritischer Erfolgsfaktor. Dennoch scheitern zahlreiche …

probability of success for the respective innovation projects …

Every company relies on innovation to compete globally. However, creative ideas are mostly insufficient if you want to … successful products based on market realities and customer requirements. Especially open innovation, which is currently … systematic innovation management. This concept was developed to achieve a target-oriented realization of innovations and is +Lean …

Innovationsmanagement Fach- und Führungskräfte in Unternehmen mit diesen Schwerpunkten Der Autor Dr. Manuel Hütter promovierte bei Prof. Dr …

1 Introduction: How to Conceptualize Democracy, Quality of Democracy in Global Comparison, and Democracy as Innovation … of Democracy in Global Comparison and Democracy as Innovation Enabler -- Appendix to the Conceptualization and …

This edited volume brings together academics from both innovation and marketing fields to explore the additional value … services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated … by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation …

Strategie und Innovation -- Business Excellence durch Innovation -- „Lean Innovation – ein Widerspruch in sich …?“ -- Corporate Development: Focus on Bottleneck Technologies -- Distributed Innovation in the Education of Future Entrepreneurs … -- Kontinuität und Innovation gründen auf Unternehmenskultur -- Produkt und Prozess -- Operative Exzellenz in der Pharmazeutischen …