Similar Search Results

Participation rates and gross revenue vs. promotion and exposure: Advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites

Cooper, Coyte G.; Weight, Erianne A. - In: Sport Management Review 14 (2011) 4, pp. 399-408

through individual team pages. The purpose of this study was to identify the advertisement and multimedia coverage of …'s basketball, and football received significantly more multimedia and promotional coverage when in comparison to the teams that …

Persistent link: https://www.econbiz.de/10010871514

Content and Services for the New Digital TV Environment

Carey, John - In: Prometheus 16 (1998) 2, pp. 173-183

Content, not technology, will encourage the widespread adoption of digital television. A broad scope of new channels and services are possible in a digital TV environment. These include high-definition television, video-on-demand movies, theme channels, multicasting or the distribution of the...

Persistent link: https://www.econbiz.de/10009188483