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Given the increasing popularity of the Internet as a medium to convey advertising messages, limited empirical research has been published concerning Internet consumers' attitudes to advertising on the Internet. This paper investigates consumer attitudes to Internet advertising, and specifically...
Persistent link: https://www.econbiz.de/10009188563
The new media technologies that began to assert themselves in the 1990s - the Internet, networked computers, and the other hardware and software that make possible the new media - have captivated both the investment community and the general public like nothing else in the memory of most people...
Persistent link: https://www.econbiz.de/10009189070
The decision of the FCC in the United States to select an all-digital HDTV system was a surprise to HDTV supporters in Europe and Japan. Both had adopted hybrid systems with both analog and digital features. Western Europe was quicker than Japan to move away from its previous arrangements. It...
Persistent link: https://www.econbiz.de/10009188576