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Grateful compliance : Gratitude effects on willingness to comply with responsible drinking messages
Septianto, Felix
;
Garg, Nitika
- In:
Psychology & Marketing
38
(
2021
)
9
,
pp. 1460-1474
Persistent link: https://www.econbiz.de/10012633145
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The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & Marketing
39
(
2021
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10012808581
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