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Traffic light signals and healthy food choice : investigating gender differences
Meng, Yan; Chan, Eugene Y. - In: Psychology & marketing 39 (2022) 2, pp. 360-369
Persistent link: https://www.econbiz.de/10012796109
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Me and my AI : exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
Loureiro, Sandra Maria Correia; Jiménez-Barreto, Jano; … - In: Psychology & marketing 41 (2024) 1, pp. 151-167
Persistent link: https://www.econbiz.de/10014467481
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Political ideology and consumers' preference for luxury goods versus luxury experiences
Shewani, Yash S.; Chan, Eugene Y. - In: Psychology & marketing 39 (2022) 9, pp. 1725-1735
Persistent link: https://www.econbiz.de/10013465109
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Larger = more attractive? : image size on food packages influences purchase likelihood
Huang, Jingya; Wang, Liangyan; Chan, Eugene Y. - In: Psychology & marketing 39 (2022) 6, pp. 1257-1266
Persistent link: https://www.econbiz.de/10013280091
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Nutrition labeling, numerosity effects, and vigilance among diet-sensitive individuals
Greenacre, Luke; Chan, Eugene Y.; Cohen, Justin - In: Psychology & marketing 40 (2023) 3, pp. 455-468
Persistent link: https://www.econbiz.de/10014290741
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan; Wang, Qin; Chan, Eugene Y.; Keller, L. R. - In: Psychology & marketing 41 (2024) 5, pp. 977-988
Persistent link: https://www.econbiz.de/10014519136