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~isPartOf:"Psychology & marketing"
~person:"Eisend, Martin"
~person:"Ellenrieder, Peter"
~person:"Herrmann, Andreas"
~person:"Huber, Frank"
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The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
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