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AI
in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
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The influence of religiosity on consumers' evaluations of brands using artificial intelligence
Minton, Elizabeth A.
;
Kaplan, Begum
;
Cabano, Frank G.
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2055-2071
Persistent link: https://www.econbiz.de/10013465143
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