AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Marcello M. Mariani, Rodrigo Perez-Vega, Jochen Wirtz
| Year of publication: |
2022
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|---|---|
| Authors: | Mariani, Marcello M. ; Perez-Vega, Rodrigo ; Wirtz, Jochen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 4, p. 755-776
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| Subject: | AI | artificial intelligence | big data and robots | decision making and cognitive processes | machine learning and linguistic analysis | memory and computational logic | neural networks | social media and text mining | social media content analytics | systematic literature review | technology acceptance and adoption | Data Mining | Data mining | Künstliche Intelligenz | Artificial intelligence | Bibliometrie | Bibliometrics | Social Web | Social web | Neuronale Netze | Neural networks |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21619 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013165434