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Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria; Sauer, Nicola E.; Sprott, David E. - In: Psychology & marketing 34 (2017) 8, pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
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How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard; Lunardo, Renaud; Vásquez … - In: Psychology & marketing 39 (2022) 2, pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
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Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.; Carlson, Brad D.; Arnold, Mark J. - In: Psychology & marketing 40 (2023) 12, pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor; Grabner-Kräuter, Sonja; Kostyra, Martyna; … - In: Psychology & marketing 39 (2022) 11, pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146