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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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How does a brand ally affect consumer evaluations of a focal brand?
Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940
Persistent link: https://www.econbiz.de/10009691215
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How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?
Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-941
Persistent link: https://www.econbiz.de/10010042251
Cover Image
Trait superstition and consumer behavior: Re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10008272712