How does a brand ally affect consumer evaluations of a focal brand?
Kevin E. Voss; Bashar S. Gammoh; Xiang Fang
| Year of publication: |
2012
|
|---|---|
| Authors: | Voss, Kevin E. ; Gammoh, Bashar S. ; Fang, Xiang |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 12, p. 929-940
|
| Subject: | Markenimage | Brand image | Unternehmenskooperation | Inter-firm cooperation | Signalling | Informationskosten | Information costs | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009691215