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Psychology & marketing
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Does consumer well-being affect hedonic consumption?
Zhong, Jing Yang
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 583-594
Persistent link: https://www.econbiz.de/10009575074
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2
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
3
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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