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Consumer Attitudes, Willingnes...
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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
76
Relationship marketing
76
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65
United States
65
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63
Markenartikel
63
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59
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59
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56
Personality psychology
50
Persönlichkeitspsychologie
50
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48
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44
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41
Social web
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Online-Handel
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32
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26
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26
Service quality
26
Internet marketing
25
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25
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Woodside, Arch G.
10
Yi, Youjae
9
Spence, Charles
6
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Rauschnabel, Philipp A.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Felix, Reto
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Hinsch, Christian
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Sarstedt, Marko
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Colbert, François
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
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Psychology & marketing
Journal of business research : JBR
2,109
Journal of retailing and consumer services
1,939
European Journal of Marketing
803
International journal of consumer studies
777
International journal of hospitality management
727
SpringerLink / Bücher
700
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
523
Journal of Food Distribution Research
485
Journal of Consumer Marketing
456
Working paper / National Bureau of Economic Research, Inc.
446
European journal of marketing : EJM
420
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
404
NBER Working Paper
387
Management science : journal of the Institute for Operations Research and the Management Sciences
386
Journal of marketing management : MM
370
Journal of marketing research : JMR
363
The journal of brand management : an international journal
360
Journal of marketing
348
Marketing Intelligence & Planning
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of the Academy of Marketing Science
336
Journal of travel and tourism marketing
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of international consumer marketing
323
Amber Waves
320
Journal of marketing communications
312
Tourism management : research, policies, practice
311
Journal of retailing
310
Cogent business & management
308
Marketing letters : a journal of research in marketing
308
Journal of Agricultural and Applied Economics
298
International Journal of Retail & Distribution Management
297
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
293
Journal of business ethics : JOBE
291
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
290
The journal of consumer marketing
290
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ECONIS (ZBW)
668
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1
Metaverse
marketing
: how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Special issue:
Marketing
movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
3
Pièces de résistance? : core and casual consumers' valuations of aesthetically incongruent artworks
Althuizen, Niek
;
Sgourev, Stoyan V.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 604-614
Persistent link: https://www.econbiz.de/10010399724
Saved in:
4
Research in arts
marketing
: evolution and future directions
Colbert, François
;
St-James, Yannik
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
Saved in:
5
Materialism, religion, and implications for
marketing
: an ethnographic study of Nichiren Buddhism
Choudhury, Koushiki
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 683-697
Persistent link: https://www.econbiz.de/10010405140
Saved in:
6
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
7
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
8
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and
marketing
research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
9
Marketing
analytics : the bridge between customer psychology and
marketing
decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
10
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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