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Deception in Marketing Research: Ethical, Methodological, and Disciplinary Implications
Kimmel, Allan J.
;
Smith, N.Craig
- In:
Psychology & marketing
18
(
2001
)
7
,
pp. 663-690
Persistent link: https://www.econbiz.de/10006978817
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Deception in Marketing Research and Practice: An Introduction
Kimmel, Allan J.
- In:
Psychology & marketing
18
(
2001
)
7
,
pp. 657-662
Persistent link: https://www.econbiz.de/10006978818
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