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Psychology & marketing
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Same or different? How distance and variation affect similarity judgments
Yoo, Changjo
;
Macinnis, Deborah J.
- In:
Psychology & marketing
21
(
2004
)
3
,
pp. 209-228
Persistent link: https://www.econbiz.de/10006965016
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An Experimental Method for Studying Unconscious Perception in a Marketing Context
Shapiro, Stewart
;
MacInnis, Deborah J.
;
Heckler, Susan E.
; …
- In:
Psychology & marketing
16
(
1999
)
6
,
pp. 459-478
Persistent link: https://www.econbiz.de/10006987805
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