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When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Sánchez, Isabel
;
Pieters, Rik
;
Zeelenberg, Marcel
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 15-24
Persistent link: https://www.econbiz.de/10009501839
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2
Customer Desire Expectations about Service Employees: An Analysis of Hierarchical Relations
Pieters, Rik
;
Bottschen, Günther
;
Thelen, Eva
- In:
Psychology & marketing
15
(
1998
)
8
,
pp. 755-774
Persistent link: https://www.econbiz.de/10006991115
Saved in:
3
"Never eat in that restaurant, I did!": Exploring why people engage in negative word-of-mouth communication
Wetzer, Inge M.
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Psychology & marketing
24
(
2007
)
8
,
pp. 661-680
Persistent link: https://www.econbiz.de/10007750195
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