Narrow search
Showing 1 - 4 of 4
Cover Image
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Cover Image
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia; Borel, Laurence; … - In: Psychology & marketing 34 (2017) 4, pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Cover Image
Marketing experts are always right...aren't they? : disentangling the effects of expertise and decision-making processes
Montecchi, Matteo; Gvirtz, Andrés; Plangger, Kirk; … - In: Psychology & marketing 41 (2024) 7, pp. 1432-1442
Persistent link: https://www.econbiz.de/10014555478
Cover Image
Radon: Appealing to our fears
Latour, Michael S.; Tanner, John F. - In: Psychology & marketing 20 (2003) 5, pp. 377-394
Persistent link: https://www.econbiz.de/10006968441