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Enablers for end-user entrepreneurship : an investigation on Italian food bloggers
Cuomo, Maria Teresa; Tortora, Debora; Festa, Giuseppe; … - In: Psychology & marketing 34 (2017) 12, pp. 1109-1118
Persistent link: https://www.econbiz.de/10011788989
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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni; Si, Wei; Chan, Kimmy Wa - In: Psychology & marketing 41 (2024) 2, pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
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What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan; Bhattacharjee, Debashree Roy; … - In: Psychology & marketing 40 (2023) 6, pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
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Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto; Giachino, Chiara; Gutuleac, Rada; … - In: Psychology & marketing 41 (2024) 5, pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
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A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
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Brand community : drivers and outcomes
Sauer, Nicola E. - In: Psychology & marketing 27 (2010) 4, pp. 347-368
Persistent link: https://www.econbiz.de/10003963755
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424