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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
102
Markenimage
102
Brand management
90
Markenführung
90
Beziehungsmarketing
76
Relationship marketing
76
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Roper, Stuart
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chow, Cheris W. C.
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
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Psychology & marketing
Journal of business research : JBR
2,236
Journal of retailing and consumer services
1,939
China economic review : an international journal
1,634
NBER working paper series
1,427
Working paper / National Bureau of Economic Research, Inc.
1,211
NBER Working Paper
1,112
Energy economics
980
Discussion paper series / IZA
882
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
859
Applied economics
841
International journal of hospitality management
811
SpringerLink / Bücher
798
International journal of consumer studies
792
Finance research letters
765
Technological forecasting & social change : an international journal
696
IZA Discussion Papers
644
IZA Discussion Paper
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
631
China & world economy
625
Applied economics letters
620
Asian Agricultural Research
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International review of economics & finance : IREF
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
The Chinese economy
560
Economic modelling
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Pacific-Basin finance journal
551
Journal of business ethics : JOBE
506
The China quarterly : an international journal for the study of China
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Working paper
485
Tourism management : research, policies, practice
484
Asia Pacific journal of marketing and logistics
425
European Journal of Marketing
406
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
404
Journal of comparative economics : the journal of the Association for Comparative Economic Studies
401
Springer eBook Collection
401
Journal of Consumer Marketing
400
Journal of Chinese economic and business studies
398
The journal of product & brand management
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Journal of travel and tourism marketing
396
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ECONIS (ZBW)
673
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1
How attachment affects the strength of peer influence on adolescent consumer behavior
Huang, Junhui
;
Wang, Lei
;
Shi, Junqi
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 558-567
Persistent link: https://www.econbiz.de/10009575077
Saved in:
2
Adolescent evaluations of brand extensions : the influence of reference group
Liu, Xin
;
Hu, Jing
- In:
Psychology & marketing
29
(
2012
)
2
,
pp. 98-106
Persistent link: https://www.econbiz.de/10009504546
Saved in:
3
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
4
The perfect gift card : an exploration of teenagers' gift card associations
Tuten, Tracy L.
;
Kiecker, Pamela
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 67-90
Persistent link: https://www.econbiz.de/10003812199
Saved in:
5
Clothing style, music, and media influences on adolescents' brand consumption behavior
Badaoui, Khafid
;
Lebrun, Anne-Marie
;
Bouchet, Patrick
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 568-582
Persistent link: https://www.econbiz.de/10009575076
Saved in:
6
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
7
Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
8
What does this gift say about me, you, and us? : the role of adolescents' gift giving in managing their impressions among their peers
Segev, Ruthie
;
Shoham, Aviv
;
Ruvio, Ayalla
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 752-764
Persistent link: https://www.econbiz.de/10009626427
Saved in:
9
An exploratory study of the otaku adolescent consumer
Niu, Han-jen
;
Chiang, Yung-sung
;
Tsai, Hsien-tang
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 712-725
Persistent link: https://www.econbiz.de/10009626434
Saved in:
10
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
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