An exploratory study of the otaku adolescent consumer
Year of publication: |
2012
|
---|---|
Authors: | Niu, Han-jen ; Chiang, Yung-sung ; Tsai, Hsien-tang |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 10, p. 712-725
|
Subject: | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Lebensstil | Lifestyle | Japan |
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