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1
AI
in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
2
The influence of religiosity on consumers' evaluations of brands using artificial intelligence
Minton, Elizabeth A.
;
Kaplan, Begum
;
Cabano, Frank G.
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2055-2071
Persistent link: https://www.econbiz.de/10013465143
Saved in:
3
Inauthentic inclusion : exploring how intention to use
AI
-generated diverse models can backfire
Sands, Sean
;
Demsar, Vlad
;
Ferraro, Carla
;
Campbell, …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014531223
Saved in:
4
Sonic branding : a narrative review at the intersection of art and science
Spence, Charles
;
Keller, Steve
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1530-1548
Persistent link: https://www.econbiz.de/10014555574
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