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Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 35 (2018) 12, pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
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Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 39 (2022) 9, pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison; Kull, Alexander J. - In: Psychology & marketing 39 (2022) 12, pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
Pfeiffer, Bruce E.; Sundar, Aparna; Cao, Edita - In: Psychology & marketing 40 (2023) 3, pp. 542-553
Persistent link: https://www.econbiz.de/10014290761
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How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu; Tok, Dickson; Zhou, Xiaoyu; Chen, Xi - In: Psychology & marketing 40 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
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Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu; Guesalaga, Rodrigo - In: Psychology & marketing 34 (2017) 5, pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
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Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar; Roper, Stuart; Keeling, Kathleen A. - In: Psychology & marketing 34 (2017) 4, pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612