Building the charity brand community
Year of publication: |
2009
|
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Authors: | Hassay, Derek N. ; Peloza, John |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 21.2009, 1, p. 24-55
|
Subject: | Markenführung | Brand management | Gemeinnützige Organisation | Charitable organization | Fundraising | Social Web | Social web | Wohltätigkeit | Charity | Gemeinschaft | Community | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour |
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