Narrow search
Showing 1 - 10 of 106
Cover Image
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi; Li, Xigen - In: Psychology & marketing 34 (2017) 7, pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Cover Image
A dual-sequence framework for B2C relationship formation : moderating effects of employee communication style in online group chat
Dabholkar, Pratibha A.; Dolen, Willemijn M. van; … - In: Psychology & marketing 26 (2009) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10003812264
Cover Image
Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs
Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710
Persistent link: https://www.econbiz.de/10003748358
Cover Image
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Cover Image
"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
Cover Image
Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie; Leclercq, Anne-Lise; Remacle, Angélique; … - In: Psychology & marketing 40 (2023) 11, pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Cover Image
Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment
Thomas, Veronica L.; Vinuales, Gema - In: Psychology & marketing 34 (2017) 9, pp. 884-893
Persistent link: https://www.econbiz.de/10011738119
Cover Image
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.; Bridges, K. Robert - In: Psychology & marketing 33 (2016) 2, pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Cover Image
Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Saridakis, Charalampos; Baltas, George; Oghazi, Pejvak; … - In: Psychology & marketing 33 (2016) 12, pp. 1062-1070
Persistent link: https://www.econbiz.de/10011627272
Cover Image
Consumer trust in user-generated brand recommendations on Facebook
Chari, Simos; Christodoulides, George; Presi, Caterina; … - In: Psychology & marketing 33 (2016) 12, pp. 1071-1081
Persistent link: https://www.econbiz.de/10011627275