Motivation recipes for brand-related social media use : a Boolean-fsQCA approach
Year of publication: |
December 2016
|
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Authors: | Saridakis, Charalampos ; Baltas, George ; Oghazi, Pejvak ; Hultman, Magnus |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1062-1070
|
Subject: | Internetnutzung | Internet usage | Web 2.0-Technologien | Web 2.0 technologies | Motivation | Markenführung | Brand management | Basketball | Sportorganisation | Sport organization | Qualitative Methode | Qualitative method | Großbritannien | United Kingdom |
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